Communications | Brand & Content Strategy | Sales & Growth
Account manager and copywriter with 14+ years of experience in specialty coffee, spanning B2B growth, project management, media, private consulting, creative copy, and brand strategy.
Deep operational experience across the coffee value chain — wholesale, green coffee importing, equipment distribution, media, and brand storytelling. Recognized for building trusted industry relationships, translating complex sector issues into accessible narratives, and aligning content strategy with growth objectives. Strong culinary background informs food-related content, with additional focus and expertise on tech and automotive reporting.
Shopify, Slack, Outlook, Teams, Hubspot, Zapier, ShipStation, Monday, Trello, Canva, Asana, Semrush, Klaviyo, Xero, Ahrefs, Surfer SEO, WordPress, Google Analytics, standard office suite, comfortable in Mac or PC environment.
Eight Ounce Coffee
Supported the launch of the Fellow Ode Brew Grinder across editorial, e-commerce, email, and social media, combining product storytelling with manufacturer coordination and staff training.
Product Coordination: Participated in pre-launch calls with Fellow's founder and engineering team in San Francisco to coordinate launch details, resolve outstanding questions, and address potential issues ahead of release.
Editorial & E-commerce: Wrote a long-form blog feature exploring the grinder's design, influences, and technical capabilities, alongside product description copy on the wholesale and retail site highlighting its features and value proposition.
Email & Social: Developed promotional copy for launch communications across email and social media, maintaining consistent product messaging across channels.
Staff Training: Trained team members to operate the grinder, building product knowledge and preparing staff to demonstrate its features and assist customers.
Impact: Contributed to a coordinated, multi-channel launch connecting manufacturer collaboration, product marketing, and staff education, driving impressive sales in the first month.
Eight Ounce Coffee · Packaging & Project Management
Managed the French-language packaging localization of the entire Chemex product line for the Canadian market over an 18-month period, coordinating stakeholders to support compliance with Quebec's French-language requirements.
Project Management: Coordinated the translation process with language specialists, serving as the intermediary between Chemex's U.S. team and Eight Ounce's head office in Calgary.
Localization & Compliance: Helped ensure French-language packaging requirements were addressed across the product line as Quebec's language regulations became an increasingly important consideration for businesses.
Scope: Oversaw the packaging translation project across the Chemex product line for the Canadian market, aligning manufacturer, distributor, and translation stakeholders.
SPRUDGE · CITY GUIDE
An exploration of Palermo's evolving specialty coffee scene, and new roasters are bringing fresh approaches to coffee in a city with deep-rooted traditions.
Read ArticleSPRUDGE · CITY GUIDE
A city guide highlighting Montreal's specialty coffee scene, its independent cafés, and the people shaping its coffee culture.
Read ArticleSPRUDGE · CITY GUIDE
A look at Quebec City's specialty coffee scene, connecting local cafés and coffee businesses with the city's distinctive culture and character.
Read Article
Email: jonsdempsey@gmail.com
LinkedIn: linkedin.com/in/jondempsey1